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The Ripfish excels in vertical presentations with lateral hunting actions and a crazy-cool wobble. FFS Optimization means you have precision casting followed by quick fall rates that get to the fish fast while the flat bottom design allows the angler to stop the fall and create as much chaos as they choose all while keeping the bait in the strike zone longer! For a more finesse approach, you can guard the fall and impart a steadier controlled retrieve then impart action when and where you desire. The Ripfish can produce tight yo-yoing actions, fast drops and wide glide-outs that swim back to center with ultra-natural movement. The Ripfish crispy vibrations move a lot of water and will emit a loud high-pitched rattle on the rip not found in any glide bait on the market. 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